Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda

Abstract

This article is a comprehensive review of the literature on smart technology in consumer studies from 1996 to 2023. While the paper provides information about the development of the field by identifying important publications and authors, it employs topic modeling to pinpoint key topics in papers published in marketing and business journals. These topics are then grouped into three research streams and evaluated concerning theoretical, contextual, and methodological perspectives. While doing so, specific gaps were identified. By revealing gaps in the literature, the study suggests promising avenues for further research. Finally, this article advances our comprehension of the smart technology literature in marketing and business journals and informs future inquiry in this rapidly evolving domain.