Mining Web User Behavior: A Systematic Mapping Study

Abstract

Nowadays, the number of people using the internet online increases day by day. Therefore, there is a growing need to analyze user behavior trends using navigational clickstream data these days. User behavior can be defined as the collection of the user's click sequence and transition movements between pages within site. Application areas of user behavior play an important role in many areas, from e-commerce to the banking sector. User behavior is a good argument for analyzing users' interests. Although there are many research studies in the literature related to user behavior mining, we could not identify a comprehensive literature review on this topic. This paper gives a systematic map of the analysis and mining of web domain users' activity in this research. We give exact user behavior measures, and publications that we anticipate will help other researchers discover study gaps and possibilities in this paper.