Synthesis of City Branding Literature (1988-2014) as a Research Domain

Abstract

The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized under four thematic areas: (1) city branding concept, processes and measurement; (2) branding strategies; (3) social urbanism; and (4) branding culture and tourism. Most of the studies are research based. The qualitative methods are commonly used. There is a general tendency to describe the data but not to interpret the relations between the concepts and theories. Therefore, the knowledge is idiographic.