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Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey

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dc.contributor.authorErdogmus, Nihat
dc.contributor.authorEsen, Emel
dc.date.accessioned2026-06-27T14:21:09Z
dc.date.issued2018
dc.description.abstractCEOs are high-profile figureheads who have a critical role in their organization. Because of their high impact on firm performance and brands, stakeholders and the public follow them. The main purpose of this study is to explore pioneering Turk CEOs' construction of the CEO brand. The study focuses on the determinants and process of CEO branding and relies on content analysis of four CEOs' biographies using purposeful sampling. The comparative case study method was conducted using a grounded approach. As a result of the study, CEOs' career background, leadership in change, impression management, and firm brand became the determinants for the CEO brand building process. In this process, career background provides an advantage to leadership in change, and impression management mediates the relationship between leadership in change (performance) and CEO branding.en
dc.description.urihttps://doi.org/10.1057/s41299-017-0042-3
dc.identifier.doi10.1057/s41299-017-0042-3
dc.identifier.eissn1479-1889
dc.identifier.endpage49
dc.identifier.issn1363-3589
dc.identifier.issue2
dc.identifier.startpage37
dc.identifier.urihttps://hdl.handle.net/20.500.14981/59599
dc.identifier.volume21
dc.identifier.wos000455361800001
dc.language.isoeng
dc.publisherPALGRAVE MACMILLAN LTD
dc.relation.ispartofCORPORATE REPUTATION REVIEW
dc.subjectPersonal branding
dc.subjectCEO brand
dc.subjectCEO brand building
dc.subjectGrounded theory
dc.subjectIDENTITY
dc.subjectREPUTATION
dc.subjectMANAGEMENT
dc.subjectPRESS
dc.subjectMEDIA
dc.subjectBOARD
dc.subjectMODEL
dc.subjectBusiness & Economics
dc.titleConstructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey
dc.typeArticle
dspace.entity.typePublication
local.import.sourceWOS

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