DRIVERS OF RESIDENTIAL DEVELOPERS' MARKETING STRATEGIES BASED ON BUYER PREFERENCES - Komurlu, Ruveyda; Gurgun, Asli Pelin; Arditi, David (MIDDLE EAST TECHNICAL UNIV, 2013)
Keywords: Housing development; AHP (the analytic hierarcy process); house buyer preferences; real estate; residential projects; Istanbul; CONSTRUCTION PROJECTS; BUILDINGS; DECISION; VALUES; TURKEY; Architecture