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DRIVERS OF RESIDENTIAL DEVELOPERS' MARKETING STRATEGIES BASED ON BUYER PREFERENCES

Tarih

Yazarlar

Komurlu, Ruveyda

Gurgun, Asli Pelin

Yayıncı

MIDDLE EAST TECHNICAL UNIV

DOI

10.4305/metu.jfa.2013.2.1

Türü

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Dergi veya Seri

METU JOURNAL OF THE FACULTY OF ARCHITECTURE

ISSN

0258-5316

Haklar

Anahtar Kelimeler

Housing development , AHP (the analytic hierarcy process) , house buyer preferences , real estate , residential projects , Istanbul , CONSTRUCTION PROJECTS , BUILDINGS , DECISION , VALUES , TURKEY , Architecture

URI

https://hdl.handle.net/20.500.14981/53352

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