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DRIVERS OF RESIDENTIAL DEVELOPERS' MARKETING STRATEGIES BASED ON BUYER PREFERENCES

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dc.contributor.authorKomurlu, Ruveyda
dc.contributor.authorGurgun, Asli Pelin
dc.contributor.authorArditi, David
dc.date.accessioned2026-06-27T13:30:32Z
dc.date.issued2013
dc.description.urihttps://doi.org/10.4305/metu.jfa.2013.2.1
dc.identifier.doi10.4305/metu.jfa.2013.2.1
dc.identifier.endpage16
dc.identifier.issn0258-5316
dc.identifier.issue2
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.14981/53352
dc.identifier.volume30
dc.identifier.wos000340080800015
dc.language.isoeng
dc.publisherMIDDLE EAST TECHNICAL UNIV
dc.relation.ispartofMETU JOURNAL OF THE FACULTY OF ARCHITECTURE
dc.rightsopenAccess
dc.subjectHousing development
dc.subjectAHP (the analytic hierarcy process)
dc.subjecthouse buyer preferences
dc.subjectreal estate
dc.subjectresidential projects
dc.subjectIstanbul
dc.subjectCONSTRUCTION PROJECTS
dc.subjectBUILDINGS
dc.subjectDECISION
dc.subjectVALUES
dc.subjectTURKEY
dc.subjectArchitecture
dc.titleDRIVERS OF RESIDENTIAL DEVELOPERS' MARKETING STRATEGIES BASED ON BUYER PREFERENCES
dc.typeArticle
dspace.entity.typePublication
local.import.sourceWOS

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